My role in this company consisted of contributing marketing-driven content for a range of media relating to luxury real estate, travel, and lifestyle. Every week I wrote articles for The Agency’s online lifestyle magazine, part of an award-winning site that received millions of page views annually. Additionally, I developed agent bios, neighborhood spotlights, as well as profiled key influencers among the real estate and architectural community.
As lead copywriter, I was integral in conceptualizing a handful of highly stylized books that our creative team designed on behalf of select multi-million dollar residences in Los Angeles. These projects involved months of on-site visits, interviewing developers, architects, and designers invested with the property, and assembling the most attractive storyline so as to highlight the world-class amenities of each home to potential buyers.