Recent Work

Mattel Inc.

As a copywriter for both boys and girls toys within Mattel Inc., I engage with the company’s marketing teams in order to produce detailed toy descriptions that are accurate, lively, and on-brand. This content is then published online by a variety of big-box retailers to be seen by consumers.

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The Agency

My role in this company consisted of contributing marketing-driven content for a range of media relating to luxury real estate and lifestyle. I regularly wrote blog articles, agent bios, neighborhood spotlights, as well as profiled key influencers among the real estate and architectural community.

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Wicked+

My ongoing collaboration with Wicked+ involves creating branded content and contributing supporting copy for a variety of lifestyle, travel, and real estate clients. For Secret Bay, a romantic resort set in the island of Dominica, I researched and wrote copy relating to specific amenities available to guests, communal spaces, and nearby activities to explore.

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Moontide Media

Keeping my ear to the ground has always been my way of pitching original, intriguing stories to Moontide Media’s dynamic list of lifestyle publications. My work on Cinema Paradiso, a spotlight piece featuring a native filmmaker who was about to debut his surfing documentary at the Santa Barbara International Film Festival, became the cover story for Southbay Magazine.

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ZigZag City Guides

“Zig” and “Zag” are the perfect duo for kids traveling by car, train, and plane! Each interactive travel guide is designed specifically for pint-sized explorers to use to enrich their experiences and create lasting memories. I perform research and develop the first draft of copy highlighting kid-friendly activities in a range of metropolitan areas. Current destinations include San Francisco, New York City, Rome, Paris, and London.

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Freehand Lettering

More than just a creative outlet, ”chalking”, as I call it, is a way for me to add something personal and positive to my community—something that inevitably sparks up a conversation. Some of my past and ongoing patrons include Four Daughters Kitchen, Dia De Campo, Rockefeller Gastropub, Lululemon Athletica, Coreology Fitness, and Southbay Holiday Homes Tour.

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